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The cartoonish art style of Borderlands put a limit on the potential size of the franchise’s audience, according to Gearbox Software CEO Randy Pitchford.
On the latest episode of our monthly interview show IGN Unfiltered, Pitchford discussed Gearbox’s decision to ditch their original plan to use a realistic art style in favor of a more cartoonish one, which was ultimately a better fit for Borderlands. While he believes it was the right move, the cap the non-realistic aesthetic put on the series’ success is « one of the most frustrating things » for him about the franchise.
Pitchford said he knew that when he decided to go with the cartoon art style it would « fix the dissonance » between the visuals and the gameplay, but it would also put a limit on Borderlands’s potential audience. « I knew it was putting a ceiling on us because there’s—especially back then—there’s just a huge percentage of the gaming audience that does not want a cartoon, » he explained.
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