The new Xbox 360 video game console produced and marketed by Microsoft was developed in cooperation with IBM, ATI, and SiS to compete with Sony’s PlayStation 3 and Nintendo’s Wii as part of the seventh generation of gaming systems. Microsoft unveiled the Xbox 360 officially on MTV on May 12, 2005, but the detailed launch and game information was divulged later that month at the Electronic Entertainment Expo. This console from Microsoft is considered as the first console to provide a near-simultaneous launch across the three major regions, and to provide wireless controller support at launch. The console created a record in sales with 13.4 million units 2007.
The Xbox 360 was released in the United States and Canada on November 22, 2005, and in Europe in December 2, 2005 and in Japan in and December 10, 2005. Microsoft created a record by launching the product in 36 countries in one single year. The stiff competition even helped it to overcome Sony’s PlayStation 3 and Nintendo’s Wii in sale.
The Xbox Elite, the fourth variation console is considered as the most expensive variation of the console with a pricing of US$449.99. This model is unique as it includes a 120GB hard drive as standard, and a matte black finish.The Xbox 360 is capable of supporting videos in .wmv-format, as well as high-definition .wmv-videos, H.264, and MPEG-4 and Playsforsure WMV videos. The Xbox game console is also capable of supporting audio playback with music player controls accessible through the Xbox 360 Guide button. This model also provides an option for the users to hear music, while playing games or using the dashboard, and can even play music along with an interactive visual synthesizer. The 360 game console is also capable of displaying pictures and performing slideshows of photo collections with various transition effects.